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Muyu Pop-Up Boutique

  • 19/02/2019 to 23/02/2019

Come and experience new luxury liqueur brand Muyu at this awesome pop-up in Covent Garden.


67 Neal Street, Covent Garden, London, WC2H 9PJ
19/02/2019 to 23/02/2019


This February, the Muyu Pop-Up Boutique will introduce drinks lovers to Muyu, a brand new range of luxury liqueurs created by three of the world's most renowned and awarded bartenders - Alex Kratena, Monica Berg & Simone Caporale. At the pop-up guests will be able to experience a tasting with Alex, Monica or Simone, as well as having a unique opportunity to purchase the liqueurs before they officially become available this spring. 

Combining a boutique perfume attitude with the trio's unique cocktail philosophy, Muyu is created in an entirely unique way offering a clean, fresh flavour profile. Inspired by a trip to the Amazon, Muyu will actively promote biodiversity through responsible sourcing, with a share of profits from each bottle also going towards NGOs doing meaningful work in the Amazon. 

Muyu has been designed to enjoyed in highball style cocktails, as well as on the rocks, and will be available in three flavours, each designed by one of the bartenders:

Muyu Jasmine Verte - Monica Berg
Floral, blooming, fresh, sensual and luminous
Jasmine with accents of neroli, patchouli, yuzu and iris

Muyu Chinotto Nero - Simone Caporale
Citrusy, opulent, zesty, lush and mystical
Chinotto with accents of cinchona, oak moss, curacao orange and cacao

Muyu Vetiver Gris - Alex Kratena
Earthy, woody, mystical, intriguing, endless 
Vetiver with accents of timur, patchouli, petit grains and cedarwood 

Created in a similar way to perfume, the main ingredient is extracted before the second layer of accent ingredients are added. The result is completely developed and complex liquids.