Register & Log in

London's first champagne hotel

We paid a visit to this exclusive one-bedroom hotel dedicated to that distinguished bubble we just can't get enough of.

As you approach the beautiful unassuming Primrose Hill townhouse, surrounded by streets of equally envy-inducing townhouses, one could not begin to imagine the experience that unfolds within. I am here to visit Hotel 1729 from the House of Ruinart, a two-week, pop-up, one-room hotel where - in the spirit of all things Ruinart, champagne and hospitality meet art in a thought provoking and entirely natural way.

Since the early days of champagne advertising with their ground breaking Alphonse Mucha posters, to their annual collaborations with globally renowned artists and a long standing partnership with Freize, Ruinart has been pushing boundaries and fusing the wine and art worlds like no other, and this latest project is no exception.

Designed in partnership with artist Tom Hingston, most notable for his collaborative design work with musicians, the house is divided into specific areas that convey the essence of the Maison, the cellars, and entirely embody the brand. Upon arrival in the evening guests are welcomed into the luxurious lounge and open kitchen area for an aperitif of the iconic Blanc de Blancs. The furnishings are courtesy of British fashion icon Paul Smith and various artworks from the brand’s archive strategically adorn the space. Moving downstairs to the basement is where the fun begins... In an interpretive recreation of the Maison’s famous crayères (underground chalk caves where the wines are aged, originally carved as quarries in the early Middle Ages) we enter a mobile installation of chalk with perfect lighting to match that of the ambient cellars and even a projection that slowly displays the carvings from the crayères themselves - many of which dating from when the Champenois famously took shelter and lived underground during both world wars. Dinner is set for eight (hotel guests can invite up to six friends to join them for dinner) at a stunning solid oak table carved with the chef’s artistic drawings of the menu itself. Turning the focus once again to the wine, the rosé is served perfectly in unison with the lighting moving to a soft pink, before the feast begins – a delectable menu from Danish chef Bo Lindegaard using locally sourced ingredients to reflect the sustainability of the brand.
With the decadent feast finished guests can retire upstairs to a sumptuously decorated bedroom, the likes of which you'll find on many a Pinterest board, complete with fluffy Soho House dressing gowns, expertly selected coffee table books and further artworks from the archive. The corner plot gives a panoramic view of this charming street - with a private terrace for enjoying morning coffee - where the neighbour just happens to be an authentic French bistro, adding to the perfection of this iconic French brand taking up residence in a quiet corner of north London.

Charming host Olivier, Maître d’Hospitalité at the Maison in Reims, is the icing on the cake - ensuring the full spirit of the brand and its ethos are present for the guests.

Having most certainly made you add a stay at Hotel 1729 to the top of your Christmas list... now for the bad news - having been fully booked for its recent two-week run, the hotel has swiftly been packed up and all its beautiful artworks carted back to Reims, however as a brand that always leaves you wanting more this is no surprise - for what is art if not a moveable feast, and Ruinart has once again shown us how it's done. 
Ruinart run daily visits of the crayères at their Maison in Reims, if you really can’t wait until they pop-up again then a hasty visit via Eurostar and a 40 minute connecting train can have you right at the source.