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BEHIND THE BAR INITIATIVES DURING COVID-19

A news page keeping you updated with the latest initiatives and ways you can support the bars you love, small brands and the city's drinks industry in general.

**NEWS**
Haig Club and Mac & Wild are bringing the bar to the front door with the launch its first limited-edition Cocktail Minibar, featuring four delicious mini whisky cocktails to sip at home. For £25, each kit comes with four cocktail flavours to choose from and a guide on how to make these into your own drinks from the comfort of your own home. Order here

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**NEWS**
Porter's Gin have launched ‘Send-A-Negroni’, a brand new delivery service that gives people the opportunity to send a good pal a delicious token of gratitude and love from a distance. The pre-batched cocktails are just £10 and sent in individual serving sizes with the option of including an individual message.  Order here

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**NEWS**
Hospitality duo Anna Sebastian and Sam Ayling, in partnership with No.3 London Dry Gin and Seedlip, has launched Skywalker, a fundraising cocktail initiative that aims to support the growing number of people sleeping rough in London as a result of COVID-19.  Many newly homeless people in the capital used to be hospitality workers and so Anna and Sam wanted to create a range of pre-mixed cocktails to help raise awareness of the under-reported issue and support the city’s rough sleepers. 100% of proceeds go to Under One Sky and you can purchase them here.

**NEWS**
Michelin-starred restaurant The Black Swan in Olstead has now added national cocktail delivery to their lockdown offering. These beautiful bottled cocktails are ready to serve once chilled and the Marigold Martini sounds right up our street. Made from ingredients from their family farm, this is a real treat of a product. 

**NEWS**
Home delivery high fives to our pals at Heads, Hearts & Tails who have launched a new range of cocktails to be delivered at home which are undoubtedly among the best we’ve tasted this lockdown!⁠
⁠You may recognise these guys because they run a lot of the bars you’ll have experienced at #LondonCocktailWeek - so you know you’re in good hands. They’re offering a brilliant menu of twists on classics - and they’ll even deliver the ice! ⁠
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**NEWS**
TT Liquor have launched masterclasses that you can do in your own home! These virtual classes will follow a similar structure to their award-winning physical ones,covering some core techniques and a tutored guide through a number of cocktail creations – giving and receiving feedback as they go. All this will be rounded off with a virtual cocktail making competition. They deliver all the professional kit and ingredients in boxes directly to your door, all you need to provide is the ice. More detail here.

**NEWS**
Brand new, mix yourself, cocktail kits from the clever crew at Sweet & Chilli - Cocktail Porter has just launched in the UK. There's five to choose from and while they do require a bit of prep - your evening will be more fun for it. Each cocktail is available in The Petite Kit (£45, 6 serves) and The Porter (Full Size) Kit (£85, 17-20 serves) and if ordered by 3pm will be delivered the next day. Yes please. 

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**NEWS**
Lockdown Liquor Co has launched amidst the global pandemic to deliver pre-mixed cocktails direct to your door! They're all individually shaken and for every bottle sold, they will be contributing towards NHS Charities Together, supporting NHS staff and volunteers caring for Covid-19 patients. You can order here.

**NEWS**
Jose Cuervo has teamed up with Lucky Liquor Co. and Mothership Scotland to create Keeping Faith With Paloma, just in time for World Paloma Day on Friday 22nd May. Drinkers can show their support for bartenders by raising a glass at home as all profits from the sale of the at-home cocktail will go to The Drinks Trust, providing essential support, care and assistance to the drinks industry workforce. Priced at £8, orders can be placed here.

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**NEWS**
Reyka Vodka are organising a nationwide half marathon for bartenders on May 17th. The "Reyka Runners" will be solo running 21km at the same time on the same date all in solidarity for bartenders affected by COVID 19 and to raise money for The Drinks Trust, which support hospitality workers in difficult times. All funds raised up to the value of £5,000 will be TRIPLED by the company, so dig deep and donate via their JUST GIVING PAGE.

**NEWS**
The London Essence Company luxury mixers has launched a new campaign to support bars through lockdown. Cheers to You, aims to inspire consumers to support the drinks industry by donating £10 to The Drinks Trust by texting ‘CHEERS2U’ to 70212 and those who donate will be given the chance to win a year’s supply of London Essence to make delicious drinks from the comfort of their own home! They'll also be donating 10% of The London Essence Company purchase via The Whisky Exchange to The Drinks Trust throughout lockdown until the beginning of July.

**NEWS**
In celebration of 'Cinco de Mayo', BrewDog Distilling Co. have launched a new addition to the LoneWolf gin pack: Cactus & Lime gin, loaded with lime and topped up with the juice of pressed cactus and Queen of the Night - an elusive fragrant cactus flower that only appears after dark. You can order it via Brewdog's online shop.

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**NEWS**
East London Liquor Company have launched a brand new range of ready to drink canned cocktails to help you through lockdown! There are four to choose from including a low abv option and they are all made with ELLCo.’s award winning spirits and no artificial sweeteners, colours or preservatives. You can order them via their online shop

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**NEWS**
Tails Cocktails, who specialise in pre batched cocktails, have collaborated with Ryan Chetiyawardana, AKA Mr Lyan, to create an exclusive Victory Fizz cocktail in celebration of the 75th anniversary of VE Day coming up this bank holiday on May 8th, and to spread some positivity during these unprecedented times by giving back to the current front line…..the NHS. A limited number of 75 bottles will be released on Friday, May 1st, and can be ordered at tailscocktails.com, with all profits going to the current front line, NHS Charities Together

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**JUST LAUNCHED**
The Cocktail Service has launched The “Drinkstagram Awards”  in partnership with Makers Mark, with the winner set to receive prize money of £1K. The cocktail competition focuses on Instagram bartenders and the innovative recipes they create - bartenders will be able to enter using any combination of products but a key emphasis will be placed on the aesthetics of the cocktail. To enter, bartenders must create an original cocktail and post this on their instagram page with their recipe and inspiration for creating the drink in the caption, tagging @makersmark, @thecocktailservice and hashtag #drinkstagramawards2020. Check out The Cocktail Service's instagram page for more info! 

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**JUST LAUNCHED**
undefinedSeven Tails Brandy has announced a collaboration with seven of the UK’s best bartenders in aid of REFUGE Against Domestic Violence to raise money and awareness for those at risk during COVID-19 isolation. #seventailstwist has employed the skills of Joe Schofield, Anna Sebastian, Max Venning, Maxim Schulte, Jo Last, Erik Lorincz and Chris Moore to create a twist on a classic Sazerac using ingredients found in their homes. 

The six bottled cocktails will be sold through independent London retailer Top Cuvée at £600 for the full set, with 100% of profits going to charity. Nice one. 
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**JUST LAUNCHED**
Luxury drinks distributor Highball Brands have just launched a not-for-profit cocktail delivery service - The Drinks Drop! The contact free delivery service has partnered with some of the top bars in London, including Black Rock, Laki Kane, Kwānt, Dandy and Doña to bring top quality cocktails made by professional bartenders straight to your door via their ‘Delivery Tenders’... and the best part - all of the profits from sales of the cocktails will be evenly redistributed to the bars taking part!
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**JUST LAUNCHED**
undefinedEast London Liquor Co. is bringing the bar to you with the launch of their online shop that delivers nationwide! Their range of spirits, including several drinks collaborations and their brand new, limited edition Changeling botanical bitter are all available from the virtual bottle shop HERE.
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**JUST LAUNCHED**
undefinedPremium tonic and mixers producer, Double Dutch have launched their new range of delivery packs helping you stay at home in style... and for every quarantine pack purchased Double Dutch will donate £5 to the NHS via #FeedtheNHS! Each pack contains everything you need - from ingredients for the perfect G&T, games, candles and hand sanitiser! 
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**NEWS**
undefinedToast Ale, the social enterprise that brews beer from surplus fresh bread have launched a ‘Meal Deal’ initiative to feed the vulnerable during this period. Every beer sold via Toast’s webshop will fund a meal for someone in need for the duration of the COVID-19 crisis. The meals will make use of fresh, nutritious food that would otherwise be wasted, and be distributed primarily via Feedback, the brewery’s existing charity partner.
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**JUST LAUNCHED**
undefinedImmersive hospitality entertainers Lollipop have moved their talents online and put together a bottled cocktail delivery service, in the form of the Lollipop Shop! Here you can choose from individual bottles of Punches, Palomas, Sangria and more, cases of six or twelve, or they've even got monthly subscriptions to keep you well stocked up on cocktails - yippee!
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**NEWS**
undefinedTails Cocktails, who normally specialise in pre-batching cocktails for bars have announced their new focus on delivering 1 litre cocktails to people's homes instead! They're starting with a fantastic easter offer of 50% off using the code “EASTER50” from April 6th – April 13th... visit their site HERE to order yours now.
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**NEWS**
undefinedRestaurant craft beer distributor Biercraft and specialist lager brewery, Braybrooke Beer Co, have teamed up with some of London’s finest independent restaurants including - 10 Greek Street, BAO, Salon, Quality Chop House and Spiritland to launch a series of curated beer cases for you to enjoy at home. Each Thursday a new curated case will be released which pair with the restaurant's style of food. £3 from each case will go to charity for those affected by COVID-19 and will also includes a voucher for a dish and drink once restaurants are back up and running!
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**UPDATE**
undefinedBermondsey-based brewery Small Beer Brew Co. are continuing to run their Small Acts of Kindness scheme - dedicated to celebrating the unsung heroes of everyday life, who make our world that bit better. All they need to know is who they are, where they live (Zone 1 only) and what their Small Acts of Kindness was. As often as they can, they’ll choose a winner to receive a surprise, mixed case (24 bottles) of Small Beer to their home, along with a certificate announcing your nomination!
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**NEWS**
Wholesale drinks portal Starstock have launched mypubshop.com - will help thousands of (currently closed) pubs switch to a click and collect grocery service, so effectively converting into ‘essential item’ food shops to sell to their local community.
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**NEWS**
undefinedSalcombe Gin is creating the world’s first crowdsourced limited-edition charity gin via Instagram Live on Thursday 9 April at 7pm! You can tune into @Salcombegin and interact with Master Distiller Jason Nickels to choose your favourite botanicals and vote on the final recipe and name for the new gin. All proceeds from the sale of the gin will then go to the NHS Charities Together COVID-19 Urgent Appeal - yay!
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**NEWS**
undefinedOur friends at The Whisky Exchange have teamed up with some of London's top bars to put together cocktail kits that'll keep drink connoisseurs busy during lockdown... these bars will be sharing their top secret recipes and each kit will either include all the bottled ingredients needed to make the chosen cocktail or a pre-bottled version for you to enjoy straightaway. Already signed up to the scheme are Rules, Sabor, Coupette, Artesian, Liquorette, The Four Sisters, The Blue Bar at The Berkeley, Trailer Happiness and Penny Royal with more still to come! Grab yours HERE.
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**JUST LAUNCHED**
undefinedRamsbury Single Estate Spirits has launched a Virtual Tip Jar to support the on-trade in the face of these unprecedented times. The initiative, called ‘Ramsbury & Friends’, will enable you to buy drinks vouchers for your favourite bar, restaurant or pub, with Ramsbury matching every pound spent as a tip for that venue - yippee! 
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**NEWS**
Bar Termini have just launched varsity jackets to help support their team... originally made to celebrate their 5th Birthday last year, these limited edition jackets will help support them through this tough time.  
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**NEWS**
undefinedThe Initiative have quickly shaken up their offering to keep their own business going by transforming their Deli Cat & Songs cafe/ bar into a takeaway and delivery hub offering essential groceries and meals, as well as pre-bottled cocktails - including Pornstar Martinis and Kaffir Margaritas - with £1 from every order going into the Food Bank. The Food Bank will then help hospo staff who have been left unemployed as a result of current crisis.
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**NEWS**
undefinedNorth East London's own Victory London Distillery are still continuing to run their delivery service with a variety of different options available.... our favourite is the Blackhorse Box, which works with their neighbours and other local producers in the Blackhorse area and includes your choice of Victory spirit along with Exale Brewery beers, Woodstreet coffee and hand sanitiser - win, win!
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**JUST LAUNCHED**
One of our absolute favourite bars - Tayēr + Elementary - have launched their own webshop to keep you in stock of their uber-cool swag, as well as gift vouchers for one - or most likely two - of those moreish one sip Martinis when we've weathered this storm!
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**JUST LAUNCHED**
As the group that oversees The Sun Tavern, Discount Suit Company and Umbrella Brewing, The Umbrella Project have launched their Umbrella Project Delivery Service where they will sell bottled cocktails, beer, cider, spirits and gift vouchers via their website. You'll be able to get your hands on their ever-so-popular Negronis, Old Fashioneds and more as well as their beers, ciders and alcoholic ginger beers. Free same day delivery within a 3 mile radius of The Sun Tavern is available from 10am – 9pm and next day nationwide delivery is also available.
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**JUST LAUNCHED**
undefinedEast London Brewery Signature Brew are getting creative to keep the beer flowing in people’s homes, by launching The Pub in a Box, which will be hand delivered by musicians who’ve had their tours cancelled. The package includes their core range of beers, beer glasses, beer mats, a vinyl record, a pub quiz, a playlist and pub snacks. These are available throughout the UK from £25.00. If you're eligible for local deliver, they'll be hand delivered from the brewery by musicians.
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**SUPPORT**undefinedAfter making the decision to close Bar Termini the team are asking for support in the form of gift vouchers instead. There are five vouchers to choose from, ranging from just £25 through to £500 and they've even added an option for £325 that will get you coffees for a year once they are open again. Check out all the options HERE.
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